â€œDo you want fries with that?â€
Ah… the classic fast food line. But do you care? And how many times have you personally thought… â€œ…yeah… sure. Why not.â€
And over the years â€“ there have been many versions of it.
â€œDo you want to â€œsuper sizeâ€ that order?â€
â€œFor .30 cents more â€“ would you like to upgrade to the Venti?â€
It’s simple. It’s non-obtrusive. And MOST OF ALL… it’s non-offensive.
It’s just a simple suggestion. Take-it or leave it. We get it… you’re going to buy are burger anyway. But by the way â€“ would you like this…?
My question to you? In your photo studio â€“ what is YOUR simple â€œDo you want fries with that â€“ line?â€
For starters â€“ I embrace the fast food industry. My first job was as a Burger King employee.
Yep. My first job â€“ sweeping parking lots at a Burger King.
My dad worked for and retired in the Burger King, Corp. system.
My son will work his first job in the fast food industry â€“ promise you. Before my son ever sets foot working at my studio? He will learn hard work in a thank-less industry.
But maybe… just maybe? Can we as pro photographers learn something from this industry?
So how about it? What is your â€œDo you want fries with that?â€ – line?
What is your way of tacking on pure profit onto an order?
In short â€“ you buy one of their qualifying flush mount wedding albums… and you have the option of buying two more companion albums for $70.
Ok…. the cost you? Technically nothing.
You already designed the album. You already did the hard lifting.
And you can go to your brides… â€œHey… do you want two more companion albums $250?â€
In one sentence â€“ I have the potential of making $170. Granted – $250 is my number. I guess you can make more or less.
But this is the extras here. I don’t offer these as a part of any â€œofficialâ€ wedding product. It’s a simple add-on at the end of the wedding process that â€“ if they agree â€“ will make us $170.
My brides can use this as a gift. Or â€“ they can ask their parents IF they want an extra album for $125 (each).
Or â€“ they can just say no. But if so? It’s no big deal. But you offer it and they can decide for themselves.