Tag Archives: WPPI 2011
Who wants to go to WPPI’s On The Road show for FREE?!?!?! Use promo code SPSZG and sign up here: http://www.wppionline.com/on-the-road.shtml
Spaces are limited to the first 25 people to register for each city! So hurry! You don’t want to miss this!
Want to know who is speaking in which city? Here is the list of the speakers!
You made it through the crazy Christmas season. Now you are sitting back taking a couple weeks off to enjoy time with your family. Are you thinking about where your business will go in 2013? Are you making a list of things you need to accomplish for your business during the next couple of slow months? Or maybe just maybe you are so brain dead from the last few weeks leading up to the holiday that you are not sure where you need to start to take your business to the next level in 2013.
We are here to help!
After asking a large group of professional photographers what their goals are for the next 2-3 months (while business is slower), we have come up with a list of 16 things that are commonly completed in the winter months.
1). Update website/blog.
Yes, updating your website/blog is a time consuming project. It is time to showcase your very best work from 2012. Your potential clients will thank you!
2). Revamp or update pricing.
Take a look at your current pricing. Maybe you are too expensive or maybe you are too cheap. In either case, it is time to check your pricing. Double check your cost of goods. Have your cost of goods changed or increased? If so, change your pricing accordingly.
3). Develop an efficient workflow.
Efficient workflow is crucial to profitability. If you are not turning your work in a timely manner, you are losing money. Is your retouching/editing time killing you? Then maybe it is time to look into outsourcing this area of your workflow. Free time = more time to shoot! From shooting to editing to selling, now is the time to iron out the bugs in your workflow!
4). Write a business plan for 2013.
How do you know where you are going if you don’t have a map? A map is all a business plan is. It does not have to be anything fancy. Just a sheet of paper with your business goals written on it. Display it somewhere where you will see it every day. Mark goals off as you accomplish them. It’s fun to see where you started the year and ended the year.
5). Make a marketing calendar for 2013.
Yes, you need a marketing calendar as well as a business plan. A business plan tells you where you are going while a marketing calendar shows you how you are going to get there. Things to put on your marketing calendar are Boudoir specials, Children’s specials, No session fees during the month of June, Christmas in July, etc. I have found a dry erase calendar works especially well as a marketing calendar.
6). Service your equipment.
Cameras are nothing more than a vehicle for you to produce art. Just as your car needs an oil change so does your camera and lens. Now is the perfect time to send them in to either Canon Professional Services or Nikon Professional Services.
7). Decide what educational opportunities you are going to participate in.
In order to stay on your A game as a professional photographer, you need to continue to educate yourself. 2013 is shaping up to be a phenomenal year for education. Imaging USA is coming up quickly. WPPI is in March in 2013. Other opportunities include FotoChaos, After Dark, your state PPA organizations convention, Texas School, Santa Fe Workshops, MAIPP. The list can go on and on. Pick one or two and go. You won’t be sorry.
8). Develop a social media calendar.
Yes, you need a social media calendar or plan. Again, how are you going to get from point A to point B without a map? Set your goals for your social media presence. Determine how often you are going to post to Facebook, Pinterest, Twitter, Google+, your blog, etc and then do it!
9). Have new marketing materials printed.
If you have changed your branding design, then print new marketing materials. Are you participating in wedding shows, women shows, baby shows then print new marketing materials with current images on it. If you have updated your pricing or offerings, print new marketing materials.
10). Schedule your session times.
Depending on how many sessions you want to do a week, as defined in your business plan, take out a calendar and mark off the times you have available to shoot. Then set out to fill those time slots.
11). Schedule time off for yourself each week. Call it PERSONAL TIME.
You read that correctly. We all need personal time. Photography can become all consuming if you allow it. Schedule time off for yourself, to spend with your family, to exercise, to shoot for yourself. You will be happy you did so!
12). Update your samples!
Are your sample flush mount wedding albums 2-3 years old? What about your press printed books of your high school senior work? It’s time to throw out the old and order new samples showcasing your very best work!
13). Find a hobby outside of photography.
Finding a hobby outside of photography is important for self development and growth. I find I am my most creative when I am doing something I truly enjoy. Ideas start popping into my head. I feel excited and motivated to try out these new ideas. Your hobby time will become essential to your well being. Try it!
14). Challenge yourself personally.
Find something in your life you want to change and then challenge yourself to do so. It might be as simple as getting up 10 minutes earlier each day or reading one new book a month. Of course it could be something as difficult as adding in exercise daily and changing your eating habits. But whatever it is, do it.
15). Step out of your comfort zone.
Step out of your comfort zone will make you a better person. You hear it all the time. And yes it is true. Stepping out of your comfort zone allows you to grow as a person. It leads to excitement and adventure! It builds confidence! Some ways to start stepping out of your comfort zone are: Enjoy the unknown, face your fears, make a fool of yourself, become comfortable with taking risks. How will you step out of your comfort zone?
16). Add new products to your current offering.
BRI adds new products monthly to the product offering. Spend time on our website to familiarize yourself with everything we offer. Pick several products you have never offered your clients before and add them to your product line up! Run a special around those new products. Give them away to clients as Thank You’s. Keep your product offering fresh! It will keep your clients coming back to you!
What changes are you working on for your business during the slower season?
If you are new to the photography industry or you are thinking about becoming a photographer, then you need to watch this video of Amanda Reed’s WPPI 2012 Black River Imaging’s booth talk! She delves into what she wishes she had known when she first began her photography business. It’s not all smiles and clicks of the camera as Hollywood would lead us to believe. Check it out!
What do you wish you had known when first starting out?
A beautiful Saturday in May. 3 cars, 3 motorcycles, 2 lives lost and many injuries. One of the seriously injured, a photographer.
A Facebook post in a private group, a few text messages and several phone calls later, a group of photographers has come together, volunteering to shoot the sessions and weddings the injured photographer has on the books. Unconditional help in a time of need.
We are apart of an amazing industry. As photographers, a special gift has been bestowed upon you. You are given the opportunity to step into the lives of others and preserve those precious moments for them with the click of your shutter button. Moments that will never happen again.
What happens when your ability to capture those moments is taken from you, even if only temporarily? What happens to your business? Everything that you have worked so hard to build?
Do you have a network that will step in for you, no questions asked, no payment needed, nothing in return expected?
It’s times like the reality above, when we need to throw our egos aside and say ‘yes they may be my competition, but what if that was me? Would someone help me in my time of need?’.
My time of need came on a Saturday in July of 2006. My mom and I were in a studio together at the time. We were shooting a wedding that day. We had finished the groups and were headed to the church for the ceremony. We pulled in. Mom stumbled as she got out of the car. Next thing I knew, she was having a stroke. I sent her to the hospital in an ambulance. I turned and walked into the church. I had a wedding to shoot.
I also had my mom’s phone. I started calling every photographer in her address book. I just needed someone there for support, to make it through the day.
One very dear photographer friend picked up her phone. I told her what was going on. She said, ‘I’m on my way.’ No questions asked. Nothing expected in return. She appeared at the church right before the ceremony began.
We made it through the rest of the day.
The next day, my phone began ringing and ringing. Photographers from ALL over the state were calling, offering their assistance. One even left her studio for 5 days to come help me run my studio.
My photography network is a God send. I would have never made it through those first few days without my network.
Do you have a network of photographers in your area? Or are you so worried that someone might steal your clients that you remain anonymous to your community of photographers?
Get out and meet the other photographers in your area. Go to lunch together. Plan shoot outs together. Offer to photograph the others family. Get to know one another. Refer business to each other. Learn from each other. Be kind to one another. Be loving.
Begin building relationships with each other so when your time of need appears, you have a network in place that will step up and be there for you.
Do you have a network? If not, what is stopping you?
We are super excited to announce the winner of the $1000 BRI shopping spree we announced on January 6th!
There were 443 entries for the $1000 BRI shopping spree and 430 entries for the $250 BRI shopping spree! Awesome turn out!
Anyone who had their badge scanned at our booth during ImagingUSA was automatically given a number corresponding with the order in which their badge was scanned. Those of you who entered via a picture, tweet or comment on the blog, were added to the list in no particular order.
We used the True Random Number Generator powered by Random.org to generate the numbers of the winners!
Drum roll please!!
And the WINNER of the $1000 BRI Shopping Spree is…….Fred Powell of Fredtography!
On to the $250 BRI Shopping Spree! Drum roll please!
And the winner of the $250 BRI Shopping Spree is….Allison Shamrell of Allison Shamrell Photography!
Didn’t attend ImagingUSA? Forgot to enter? Check back next month for another shopping spree! We are doing it all over again for WPPI!
Recently some of our favorite photographers, Dawn Shields, Amanda Reed and Gene Ho, garnered some awards and recognition. We wanted to recognize them for their industry efforts.
This February at WPPI 2011 in Las Vegas, Dawn took 1st place in the Fusion Album category. This is a brand new genre mixing camera work with music, animation, graphics and video. Dawn’s album about gospel ingenue, Rhema Marvanne, was so moving that the awards audience gave Dawn a standing ovation. You can experience the album here!
At this year’s Senior + Youth National Conference (SYNC) held January 28-Feb 1 in St. Petersburg, FL, Amanda Reed earned an Award of Excellence. It was Amanda’s first time at SYNC, the nation’s premiere educational summit for pro photographers specializing in seniors, youth and children.
Last but certainly not least, Gene Ho was voted Best Photographer and Best Photo Studio by the Myrtle Beach Herald as well as Best Photographer by the Horry Independent. We’re excited to see his reputation as an artist and businessman grow.
We’re so proud of you all!
…can’t stay in Vegas when it’s too good to share!
We’re finally coming down from last week’s whirlwind of fun at WPPI. Thanks to everyone who came by our booth. We loved meeting you! Even though our BRI crew looks rather calm in the photo, when those exhibit doors opened, we could hardly contain our excitement about our NEW booth, NEW Sierra album and NEW Cascade ordering software!
What began as a pencil sketch on a tray liner some months back became our awesome 20′x40′ booth with a soaring 18′ high “river rooftop.” On the lounge side, guests settled into our comfy couches and perused our albums and books. On the presentation side, Cascade demos ran every other hour intermingled with talks from our rockin’ photographers.
Special thanks to our BRI crew and all our amazing online casino speakers for sharing their expertise at our booth: Jeremiah Andrews, Spencer Boerup, Martha Dameron, Dixie Dixon, Elise Ellis, Gene Ho, Amanda Reed and Dawn Shields.
In case we missed you, you can catch up on the fun on our Facebook page. We’re already looking forward to next year!
Martha began photographing at Silver Dollar City in 1971 and since then she has been active as a professional photographer specializing in children, seniors, families and weddings. In 1987, Martha passed her certification examination and was given the designation of Certified Professional Photographer. In 1995, she attained the Master of Photography Degree given by the Professional Photographers of America (PPA) for excellence in photography, and in 2001, Martha received the Photographic Craftsman Degree from PPA for her participation in educating new photographers.
Martha has been a member of the Board of Directors of the Missouri Professional Photographers, Inc., since 1993 and she is the current past president of that organization. Martha has been elected to serve as a Councilor from MOPPA, Inc., to the National PPA, and the American Society of Photographers has asked her to be the Missouri representative.
On numerous occasions, Martha has been awarded the prestigious Fuji Masterpiece and the Kodak Gallery awards for her photography; achieved the level of Top Ten Photographers in Missouri several times, and has had photographs published in the Professional Photographer magazine and Loan Collection books.
Martha is a member of Professional Photographers of America, Professional Photographers of Missouri, Professional Photographers of the Ozarks, Senior Portrait Artists (SPA) and Wedding and Portrait Photographers International (WPPI).
To see more of Martha’s work visit her site at www.vaughnportraitpark.com
Elise fell in love with the magic of photography during a photography class in college. The first time she put that blank piece of photo paper in the developer and watched the image magically appear, she knew that photography was the way of life for her.
Since that college class, Elise began working with her mentor and mom, Martha Dameron, photographing weddings, high school seniors, family, and children.
In August of 2010, Elise opened Elise Ellis Photography, specializing in weddings, high school seniors, families, and children. She is quickly becoming the most sought after photographer in southwest Missouri!
See this fabulous duo show you how to market products in a unique, profitable way at booth #1509 on Tuesday, February 22nd at 3:00p.
To see more of Elise’s work visit her website at www.eliseellisphotography.com